Now, if those tracks aren’t your usual stomping ground…
Well, that’s because this “sweet spot” doesn’t involve any of the big contests you watch on ITV Racing…
But instead makes its money from the often ignored, but surprisingly lucrative world of all-weather racing.
I know I know… all-weather racing isn’t exactly every punter’s favourite.
Heck, you might’ve even avoided it…
Why take a chance at a “low class” or “unfair” all-weather race at Lingfield or Newcastle…
When you can get the prestige of nailing the winner at Cheltenham or Ascot.
Well, Mel thought so too when he first encountered all-weather racing back in 1989.
He tried his hand at it out of sheer curiosity…
Lost a few quid…
Didn’t quite click.
Fast forward to 2024.
In between races, Mel was on the hunt for something else to do.
On a whim, he decided to revisit all-weather racing.
What he saw was vastly better than he remembered back in 1989.
There were more tracks (six as of this year)...
Far more runners…
And, as a result, far more opportunity.
Mel saw a way to profit from all-weather racing that he believed no other tipster was looking at.
So, with a couple of extra decades’ worth of horse racing expertise…
He developed a new service focused on all-weather racing called All-Weather Winners.
The idea behind it is simple: